Social Media can be a powerful marketing tool, but with the latest algorithms on Facebook, Instagram, and LinkedIn, only a fraction of your subscribers actually see your posts. The trick to staying on the forefront of their minds and in their newsfeeds is to invite engagement across platforms. Once they like or comment on a post, they are more likely to see future posts, pictures, offers, and links. The question then becomes, how do you invite this type of engagement?
1. Ask a Question
People are far more likely to interact with a post if it poses an interesting question. These questions do not always have to directly relate to your product or service. They can invite discussion about a timely topic, a topic that is related to your product or service, or simply about their personal lives. Remember to avoid topics dealing with politics, religion, or other controversial topics.
2. Provide a Link
Give people a quick way to interact with your website, especially if you are selling a product. If you have special pricing for a holiday or other promotion, give your customers a way to link directly to the special. This makes it more likely that they will return to that post to click through rather than searching the website separately.
3. Engage With Your Customers
It is not enough to pose a question and then allow your customers to lead the discussion. Instead, respond to their questions, engage with them on a personal level, and get to know what is driving their decisions. People are more likely to return to a social media page if they feel they are a member of that community, that their responses are seen and acknowledged.
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