You made a website. Now what? There was a time when that effort alone would have been enough to make you look shiny and new to consumers. Those days are long gone, however, and if your visitors are bouncing away as soon as they arrive — or worse, they’re not arriving at all — you’re probably committing one of the cardinal sins of web design and content creation.
Here are a few reasons your site may be sending people in the opposite direction:
1. Your Site’s Confusing. Flashy pages, cluttered sites, and confusing navigation will lead people away long before they learn anything about you. Keep it clean and easy.
2. You Talk About Yourself Too Much. Your website needs to tout your amazingness, and your content does, too, but you have to find the line between boasting and bringing value. People don’t so much care how great you are; they care how you can help them. Make sure you’re offering tips, tricks, and reasons your consumers should learn more about you. Don’t forget to engage in shares and retweets from others knowledgeable in your industry!
3. You Don’t Know What’s Not Working. You can’t just put stuff out to the world and expect it to make online magic happen. Content procurement is an ongoing process, filled with testing, analytics, and re-vamps. Once you know what works well — or what’s not working at all — you can optimize your strategy.
Need a little help creating an attractive website that draws visitors in? Zebra Marketing Solutions has you covered! Our website design services will keep customers coming your way! Reach out to us to learn how we can help you!