The world of marketing has changed, and it has changed fast! Just within the last 12 years, we’ve gone from no Facebook, to 70% of internet users being active on Facebook. We’ve gone from cell phones being “just phones,” to everyone having internet in their pocket. We’ve gone from television, radio and print ads being the advertising medium of choice, to Facebook ads, Google ads, social media posts and email marketing. The customer is now in control. It’s not unheard of for a person to make a decision to do business with you before they ever even talk to you! Many people already know what car, computer, furniture, or stereo they want to buy before they ever talk to a salesman or set foot in a store. People expect to easily find the information themselves to make their buying decisions. That’s why you need to make it really easy for them to find you, and to form an opinion about you as someone they can trust and someone who will help them get results.
You want to become the hunted, rather than the hunter…make people come to you, rather than seeking people out! We call this pull marketing, or inbound marketing, and it is the foundation of digital marketing today. You may have heard of a sales funnel, but you might not know exactly what that means! A sales funnel is a system for taking someone, a lead, through the steps of getting to know you and building a relationship with you, so that they can decide if you’re the right person for them to do business with. We do this by giving them a “taste” of what you’re all about. Free samples, free reports, email tips, and free videos to help you connect with people, and show them what they might expect from doing business with you. Email marketing, social media posts, blog posts, and your website are also important tools for connecting with your audience.
How to get all of these tools to work together to build your business is not always straightforward. You want to be “louder” than your competitors – publishing more content that is useful and relevant to your audience, to help you stand out! But generating enough content on a regular basis can be daunting and time consuming, and many people just don’t have time – they have important things to do, like running their business! That’s where Zebra Marketing Solutions can help. We help people with their digital marketing strategies, including writing the content!
• Marketing Strategy
• Online Ads (Facebook, Google)
• Social Media Strategy
• Setting Up Social Media Pages
• Social Media Regular Posts
• Marketing Videos, YouTube Channel
• Landing Page Design
• Writing Blogs
• Writing “Lead Magnets” such as eBooks, free reports
• Website Design
Programs we work with include:
• Active Campaign
Please Contact Us today to see how we can help you free up your time, and get more leads, so you can convert more customers!