When you enter a sales meeting of any sort — be it online, on the phone, or in person — your expectation is to walk out with a win. After all, you wouldn’t go through the pain of preparing if you weren’t sure you can meet your clients’ ultimate needs, right?

Unfortunately, the sales funnel isn’t very forgiving. If you want your pitch to resonate with potential customers, you have to personalize your message such that it speaks to your audience. Here are a few things to keep in mind:

1. Put Professional Online Stalking to Work. LinkedIn and Twitter can be your best friends when you’re trying to learn more about your prospective customers. Search social media sources to learn what your prospects talk about, what language or tone they use, and which word choices might work best. The more you know about your consumer, the better you can position your brand.

2. Put Out the Right Attitude. Are you working with someone who’s laid back and has no worries, or are you dealing with a corporate executive who’s spent 35 years on his or her career journey? You can send the same message two very different ways, depending on the recipient. It’s important to know who you’re talking to.

3. Respond Accordingly. Read your respondents’ behaviors. Do they need a friendly, enthusiastic follow-up, or will they react better to conservative approaches?

Need help bolstering your marketing strategies to new levels? Book your free Strategy Session with our Zebra Marketing Solutions team today!