Rock Star Story
You and your business are like rocks to me. Yes, you’re obviously ‘rock solid’, ‘rock stars’ who ‘rock’ or you wouldn’t be where you are now.
I’m Laura Kamrath, President of Zebra Marketing Solutions. I’ve played with rocks since I was old enough to crawl. I am fascinated by the myriad colors and textures and I find myself fixated on each peculiar rock’s unique story. Outside of geological, these solid gems look like they have little significant value. Most people just see a rock as a rock. Why? Because there are billions upon billions of rocks on this earth. In most cases there appears to be nothing unique about rocks enough to even make a person stop and pick one up, let alone take one home.
Yet a few rocks have made their way to Rock Star status. These are the rocks that you not only will take home but you will pay a hefty price for to do so (i.e. diamonds, rubies, emeralds). And for all you home improvement enthusiasts, granite and marble rock it out for you. But why these rocks?
It’s because of the rhetoric surrounding these rocks. That’s what I do for you. I take your rock and create gossip-worthy messaging around you and your business until your rock shines like a diamond. You will begin to attract, engage and impact your dream audience in no time.
What fascinates me about working with startup businesses, small and mid-sized companies is the clean slate (no pun intended) that I get to shape into your brand message. I get to uncover what makes you and your business unique and communicate it to the world.
I know it can be scary sometimes to launch your message to the world. You’re wondering, will you make enough money to feed your family? Will people like what you have to offer? Should you take the safe route and follow the industry or should you take a more authentic approach and risk criticism?
As a woman who built a career in the oil industry, I can say I’ve had to overcome some stereotypes. When I was working offshore for Schlumberger, a roughneck once asked me, “what does your boyfriend think of you working?” I asked, “you mean, of me working offshore?” He said, “no, just of you working…my girlfriend doesn’t work, I just give her money if she needs it.” Having graduated from the first women’s college in America, Mount Holyoke College, where strong women graduate and take on leadership roles all over the world, I was a bit surprised. Another time, I had a man nearly spit out his wine when, at a company Christmas party, dressed in my elegant gown, I told him that I’d started my career working offshore on the rigs. As a woman, I successfully grew a career in a male-dominated industry. I had to be the best at my work and deliver top quality results to earn the respect and trust of my male bosses and colleagues. I want to bring that same level of dedication and excellence to my customers.
This experience taught me a valuable lesson about myself. I don’t have to think outside the box. I can kick that box to the curb and think anywhere and any way that I want.
I don’t fit in a box. I’m a geologist with a Rice University MBA, I’ve spent much of my career in technical marketing and sales. I’m business and science-minded, yet highly creative. I’m very dedicated to my work and career, and I know how to have fun!
I know the meaning of hard work and I know what it means to invest in yourself. I put myself through my MBA – kept my full-time job and was a full-time student in the evenings and weekends, completing my MBA within 2 years. Those 2 years were full of long 16 hour days, bosses who didn’t care if I had exams and professors who didn’t care if I had clients – I had to be extremely efficient with my time, but I did it! And it paid off.
I want to know your goals – are you just starting out? Growing your service line? Opening a new location? Do you wish you had more traffic to your website? More followers on Facebook? Do you wish you could stay more connected with your customers and better nurture your leads?
I want you to call me and let me know how I can help you achieve your goals! I want to help you get more leads, so you can make more sales!
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