When it comes to finding your place in the world, some people argue you’re either a left-brained (analytical) or right-brained (creative) personality type. While science can support or debunk positions on either case, Google has stepped in to create a whole new argument: the RankBrain.

Before you try to digest everything that comprises the Google universe, it’s important to understand that’s impossible. Once you’re okay with that, you can take in small tidbits of information and make them work for your own unique needs.

Meet RankBrain

RankBrain is Google’s newest invention. It’s a machine learning system that facilitates Google’s search processes, helping consumers find the right results. Machine learning, by definition, means the tool gets smarter each time it’s used, helping users gain more valuable information while you find yourself in front of people who are most likely to love your business.

Make Friends with RankBrain

Because you’re not dealing with a human-based interface, you’ll need to look at RankBrain a bit differently.

  • Test & Tweak. You can no longer put things out to the universe and hope they work out. Optimize your content strategy by employing tools that help you perform proper A/B testing before you publish.
  • Hone-In on Your Focus. RankBrain expects you to speak to specific audiences. In order to do so, you have to tighten up your content such that it speaks to the people you’re trying to reach.

Every successful business needs a little outside expertise once in a while. If Google’s algorithms have got you down, it’s time to turn to our team at Zebra Marketing Solutions! Book your complimentary Strategy Session today, and let’s get started improving your rankings!