Are you guilty of decorating your office with brightly-colored little squares that contain tons of contact information? If sticky notes have become the wallpaper and main accessory in your office, it’s time to banish the chaos in favor of a de-cluttered contact list.
It never fails — People only seem to need their business cards when they have none. Sticky notes become runners-up, allowing you to jot down potential customers’ names, email addresses, and other vital information. Before you know it, a whole new layer of fluorescent shades is stuck around your computer screen.
Unless you’ve figured out a way to hit “send” on your sticky notes, your marketing efforts may be suffering at the hands of your handy little scribbles.
Segmenting = Optimal Marketing
When you segment your contact list, you’re able to target them with content that’s relevant to their specific needs, rather than hoping for one-size-fits-all content solutions.
Each subset of customers helps you hone in on information you can use to make your marketing campaigns more efficient and effective. Here are a few key factors you might want to consider as you set up your segments:
- Buying frequency
- Past purchases
This list could go on forever. Find what works for you, and make strides for continuous improvement.
Personalization = Improved Customer Experiences
Unless you have the memory of an elephant, you’re probably not going to be able to store every conversation you’ve had with your customers over time. Thankfully, with the help of an organized contact list and a great CRM (customer relationship management database), you can easily:
- Make notes about past orders or interactions
- Track customer activity
- Learn what makes your customers tick
Once you record the information, it’s easily accessible anytime you need to reference it in the future.
Now that you know how important an organized contact list is to your business, let’s make your newfound knowledge work for you! Sign up for free inbound marketing tips from our team at Zebra Marketing Solutions today!