I bet you’re clear on what you sell…a service, a product…but are you really clear on the value you provide? Understanding the value you bring to the marketplace is the essential ingredient in digital marketing success. In fact, people don’t actually buy products or services; instead, they buy outcomes.

Imagine a group of people who are discontented for some reason. They may not even be aware of their discontented state, but life could be better. These people are in what we call the “Before” state. No matter what you’re selling, you’re looking to reach a group of prospective customers who are in this unhappy “before” state. Think of your prospective customers, and write down some adjectives that describe them before they’ve experienced your product or service. Are they fearful? Out of shape? Tired? Bored?

Now take a giant leap into the future, to the point after the customer has experienced your product or service. What is their “After” state? Are they calm? Healthier? Energized? More excited?

The outcome, or shift from the Before to the After state is what your customer is buying. This shift is the value that your business brings to the marketplace. And the role of your marketing is to clearly articulate this move from the Before to the After state!

Want to learn more about communicating your value? Contact Us or set up a Complimentary Consultation for more information! (Image credit: Digital Marketer).