You’re a small business owner. You have a go-getter attitude and a ruthless work ethic. You are ready to get out there and conquer the universe. After all, the world is your oyster, and you’re ready to tell everyone how amazing your business is.
Now that we’ve established that, let’s back up a little.
You see, the world really is your oyster, but you’re not looking for seashells; you’re searching for pearls. There will be passersby and brief visits from folks who were sent to you from the great powers of the search engines, but these people aren’t your people. Your dream clients make up your target market. They’re the people who will love you, be loyal to you, send you referrals, and keep the cash coming in. Of course, you want to cast a wide net, but it’s important to place the right bait so your dream clients can find you.
When it comes to marketing, if you’re talking to everyone, you’re talking to no one. You need to be clear about the types of customers you want to attract so you can define your target market and understand who your dream client truly is.
Don’t be afraid to alienate people. The truth is, you will only alienate the people who wouldn’t boost your bottom line anyway. When you filter out the people who aren’t in your target market, you’re free to speak to the people who are the right fit for you and your business.
Buying is an emotional experience. No matter what you do, or which industry you work in, your customers want to say, “Yes! I’m in the right place!” as soon as they speak to you. Hone your marketing efforts towards the people you want to attract, and those people will get your good vibrations.
Feeling inspired? So are we! Schedule your free strategy session with our Zebra Marketing team today!